A bride asked me recently what the catch was with buying discounted wedding gowns online. “It all sounds too good to be true” were her words. At first I was surprised that she thought there was a catch then I realised that having been in the business for years I was taking my own knowledge for granted. Once I explained the pricing process she gave me a rye smile and said “So I really can get a bargain online without compromising on quality”. Yes, Yes.